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Shop AC4P™ Resources The Motivation to Actively Care
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The Motivation to Actively Care

US$19.95

All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

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All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

Follow Along

Not every consequence is about the person receiving it.⁠
It’s also about the culture it creates.⁠
⠀⁠
This quote from our Executive Director Bobby Kipper reminds us that how we respond to behavior sets the tone for everyone watching.⁠
⠀⁠
Let&rsq
Built by behavioral experts at Virginia Tech, the AC4P™ Movement equips students with the tools to lead with kindness, recognize their peers, and help build a positive, accountable school culture.⁠
⠀⁠
✨ Psychology-based. Proven in classrooms. E
Ready for a 24-hour kindness challenge?⁠
⁠
Here’s your Kindness Audit:⁠
✅ One kind word⁠
✅ One patient reaction⁠
✅ One unexpected thank-you⁠
✅ One generous assumption⁠
✅ One smile for no reason⁠
⁠
It’s simple, but powerful. Can you check
Have you heard of the STEP process? It’s the heart of the AC4P™ Movement:⁠
⁠
👀 See an act of kindness⁠
🙏 Thank the person with an AC4P™ wristband⁠
💻 Enter the act at activelycaringforpeople.org/share-your-story⁠
➡️ Pass it on⁠
⁠
Even after everything we’ve been through the last five years - lockdowns, distance, disruption - acts of kindness are still on the rise.⁠
💛 Donating⁠
💛 Helping strangers⁠
💛 Volunteering⁠
…All up 10–18% higher than before 2020, a
Earlier this week, Dr. Geller shared how true empowerment begins with 3 key questions. Today, we’re flipping the script:⁠
⁠
➡️ Ask yourself or your team/students these same questions:⁠
1️⃣ Do I believe I can do it?⁠
2️⃣ Do I believe it will wor

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