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Shop AC4P™ Resources The Motivation to Actively Care
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The Motivation to Actively Care

US$19.95

All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

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All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

All purchases support the mission of the AC4P™ Foundation.

This refreshing teaching/learning narrative, based on actual life events and research-supported principles, begins with the lead character (Joanne Cruse) losing her job as the Safety Director for a large manufacturing company. Subsequently, her former psychology professor, Dr. Pitz ("Doc"), invites her to try out for a position as leadership consultant with his firm, Make-A-Difference, Inc. (MAD) that helps companies cultivate a self-motivated and personally-engaged workforce. Throughout her probationary period, Joanne travels with the top consultant at MAD (Mickey Vasquez) to visit a number of organizations struggling with various occupational issues related to the human dynamics of self-motivation (i.e., working to accomplish an organization's milestone from a self-directed or self-accountability mindset). The interpersonal and group interactions Joanne experiences at diverse organizations, accompanied by Mickey’s professional coaching, reveal twenty practical and profound leadership lessons to nurture an actively caring for people work culture in which employees put forth their best efforts on behalf of their company's mission.

Follow Along

Even after everything we’ve been through the last five years - lockdowns, distance, disruption - acts of kindness are still on the rise.⁠
💛 Donating⁠
💛 Helping strangers⁠
💛 Volunteering⁠
…All up 10–18% higher than before 2020, a
Earlier this week, Dr. Geller shared how true empowerment begins with 3 key questions. Today, we’re flipping the script:⁠
⁠
➡️ Ask yourself or your team/students these same questions:⁠
1️⃣ Do I believe I can do it?⁠
2️⃣ Do I believe it will wor
🧠 Helper’s high is real - and your brain loves it. When you help someone, your body releases a powerful trio of feel-good chemicals:⁠
⁠
💚 Oxytocin (connection)⁠
💛 Dopamine (reward)⁠
❤️ Endorphins (pleasure & pain relief)⁠
⁠
That means ac
It’s easy to point out what’s wrong - but lasting change comes from recognizing what’s going right. This simple shift in mindset helps create safer, more supportive spaces - whether at work, at school, or at home.⁠
⁠
💬 How have you
This week’s act of kindness is simple:⁠
👉 Hold the door open for someone - and smile while you do it.⁠
⁠
It’s a small gesture, but it sends a big message: you matter, I see you.⁠
We’re sharing one small way to pay it forward each w
Dr. Scott Geller’s @tedx_official Talk, “The Psychology of Self-Motivation,” has changed lives across the globe - and it might just change yours too.⁠
⁠
💬 “This talk taught me what I needed to feel self-motivated... With this

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